Thursday, April 28, 2011

Norton’s Notes – A Merchandiser’s Perspective (Part Two)

Today’s posting is the second of a multi-part series on a feature that we will be incorporating into our blog on a regular basis called Norton’s Notes. We will be periodically adding insight from our distinguished merchandising specialist, Jim Norton. The format of the articles will be in question and answer, and we encourage any questions or comments.

Question 1.) You've merchandised a variety of stores. What's the hardest type of store to setup, a large convenience outlet or a smaller mom-and-pop?

Answer 1.) Each type of store presents its own challenges. A large store can carry more variety. This allows a merchandiser to take liberties allocating items, and have more room for displays and secondary merchandising locations. The smaller store will only carry the top selling items as space dictates. This means you must take into consideration the demographics of the area you’re in. In convenience, just as in real-estate, it’s all about location!
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Pictured Above: Beautiful store set out of the candy aisle, it almost sells itself!

Question 2.) What are the must-have items for the upcoming months that you're putting in every store you set?

Answer 2.) It’s good to have a seasonal section in your store. With the summer months coming up you want to stock insect repellent, sauces and condiments, fire logs for outdoor use, picnic supplies, toys, etc. For the winter section you want firewood, ice scrapers, snow shovels, rock salt, etc. The key is knowing what your customers will want before they do. You don’t ever want to lose a sale because you didn’t have a seasonal item during that period.

To get immediate feedback or assistance, email Allen Brothers Wholesale Distribution directly at, or visit the Allen Brothers Website.

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