Monday, March 28, 2011

Norton's Notes -- A Merchandiser's Perspective

Today's posting is a new feature that we will be incorporating into our blog on a regular basis called Norton's Notes, a look inside the convenience store world from a merchandiser's perspective. We will be periodically adding insight from our distinguished merchandising specialist, Jim Norton. The format of the articles will be in question and answer, and we encourage any questions or comments.

To get immediate feedback or assistance, email Allen Brothers Wholesale Distribution directly at, or visit the Allen Brothers Website.

To further assist you in your merchandising efforts, we will begin uploading photos of store sets from our past projects on our facebook page, Please take a tour of our Facebook Page for a flash back to our past with pictures and articles from our 101 year history. Don't forget to Like Us!

Like Allen Brothers on Facebook Today
Like Allen Brothers on Facebook Today!
Let's get started.

Ask the Merchandiser

Question 1.) How do you assist a customer in best managing their space?

Answer 1.) I ensure that the top selling items are on the shelves. I solicit feedback from store owners on their customers because it's essential to know your demographics. What sells in one store may not sell in another. Secondary locations are important to the overall store profit too. I encourage store owners to use point of sales to promote certain items. I also suggest ordering single units as not to overload your inventory, another great feature of using Allen Brothers Wholesale Distribution. You can't sell it if it's in your backroom!

Question 2.) What are some of the best in-store fixtures available?

Answer 2.) With the hectic lifestyles, more and more people are eating on the run. The customer can get breakfast, lunch & dinner from their local supermarket or convenience stores. Fast food modules are in many stores. I've also noticed more secondary item fixtures at the coffee station. In addition, many stores are using a candy rack to supplement the regular candy section. This should be close to the checkout for impulse sales.

Question 3.) Do you recommend switching your store set every few years or trying to remain consistent?

Answer 3.) I recommend switching your store set, but every few years is a stretch. I recommend some stores do resets at least twice a year. You have to keep a fresh look throughout your store. Items are constantly being discontinued, but just as many new items are being introduced. The reset is essential for rotating out the old stock and launching new items to optimize sales.

Be sure to check in regularly for continuous convenience coverage. Happy selling!

No comments:

Post a Comment